Sterling Rauseo MBA, FRSA

Co-Founder and Managing Director

• Director with strong financial, marketing and operational management experience in both the US and UK. An effective deliverer of change programs that enhances business plans and introduce technology to decrease costs and improve efficiency.

• Particular areas of expertise including coaching and mentoring, business planning and the facilitation of change discussions, organisational administration, marketing, practical knowledge of how NGOs and community groups operate.

• Strong volunteering spirit and experience in both the US and UK. A passionate internationalist and believer in helping cultures maintain their identity in the face of globalisation and “sameness”.

As Finance and Administration Director of Campaign for Better Transport (formerly Transport 2000) from 2004-2008 Sterling was a member of the 4 person Senior Management Team where his role was to manage and transform the general day-to-day operations, including finance, personnel, fundraising, governance and the long term strategic management of the organisation. In this role Sterling developed and participated in the activities of this charity and campaigning organisation which specialised in transport and the environment, including being the secretary to the Board of Directors.

In 2002, Sterling founded an executive coaching and change consulting company called The Mood Magician which he ran until 2004. The company's coaching philosophy was to bring the power of language, structure and moods to deal with the challenges of change that face organisations and individuals and encouraged a passion for learning and innovation.

Before The Mood Magician, he worked for 2 years for Bss a multi-million pound information and communication's charity where he was responsible for the Appeals department and handled many of the major charitable appeals like BBC Children in Need Appealwww.bbc.co.uk/pudsey/, Comic Relief www.comicrelief.com and the Disaster's Emergency Committee appeals www.dec.org.uk. During his time there he initiated and shepherded through a change management and marketing programme that introduced new ICR technology to appeals processing and increased service volumes to existing customers and acquisition of new customers.

Previous to Bss Sterling worked in New York City in the business-to-business services sector. He attended City University of New York, Bernard M Baruch Collegewww.baruch.cuny.edu where he obtained both an undergraduate degree and an MBA in Finance and Investment with a thesis on the comparison in returns between country stock market returns and closed end funds. 

Over the years Sterling has volunteered for charities both in the US and UK at times holding trustee positions. He is also a proud graduate of Naparima Collegewww.naparima.org in San Fernando, Trinidad and Tobago.